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ladessa
2 months ago
7

Cost pressure from international competitors pushes companies toward greater scale and efficiency. But some products must also m

eet local customer needs. Preference for soap scents, for example, differs by country and region. Global soap manufacturers therefore try to balance these pressures with a...a. transnational strategyb. multidomestic strategyc. standardized strategy
Business
1 answer:
Nady [3.6K]2 months ago
8 0

Answer:

Transnational strategy

Explanation:

There is a distinction between a global approach and a transnational approach.

<pin the="" global="" approach="" one="" product="" is="" marketed="" uniformly="" across="" all="" channels="" and="" regions.="" conversely="" transnational="" strategy="" characterized="" by="" a="" more="" tailored="" or="" personalized="" method="" of="" marketing="" products="" to="" specific="" target="" audiences.="">

Hope this assists.

Good Luck.

</pin>
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