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NNADVOKAT
25 days ago
9

Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (new

spaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the lowest CPM?
A) The Wall Street Journal
B) USA Today
C) Bloomberg Businessweek
D) Sports Illustrated
E) Super Bowl
Business
1 answer:
arsen [3K]25 days ago
3 0

Answer:

E) Super Bowl

Explanation:

To determine the lowest cost per thousand (CPM), we perform the following calculations:

                                   (a)                                  (b)                           (a ÷ b)

Particulars                  U.S. national edition   U.S. audience size   CPM

Wall Street Journal     $327,897                    $1,566,027                  20.94%

USA Today                   $207,720                   $1,711,696                    12.14%

Bloomberg

Businessweek             $148,300                    $900,000                   16.48%

Sports Illustrated         $396,600                   $3,000,000                13.22%

Super Bowl telecast     $3,800,000              $108,400,000          3.51%

The calculated values indicate that the Super Bowl has the lowest CPM, confirming that option E is accurate.

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Answer:

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Common stock & APIC = Paid-In Capital + Capital raised from selling 50 million shares at $20 each - Treasury Stock

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Explanation:

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1 month ago
On November 1, 20Y9, Lexi Martin established an interior decorating business, Heritage Designs. During the month, Lexi completed
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Answer:

Explanation:

(1) Recording the Transactions:-

Heritage Designs

General Journal

For November, 20Y9

Date            Accounts             Debit                Credit

Nov. 1            Cash                   $50,000

                          Common Stock                          $50,000

Nov. 1             Rent Expense     $4,000  

                           Cash                                   $4,000

Nov. 6            Office Equipment    $15,000  

                          Accounts Payable                   $15,000

Nov. 8            Truck                      $38,500  

                           Cash                                    $5,000

                           Notes Payable                           $33,500

Nov. 10             Supplies              $1,750  

                           Cash                                    $1,750

Nov. 12             Cash                     $11,500  

                            Fees Earned                            $11,500

Nov. 15           Prepaid Insurance     $2,400  

                           Cash                                   $2,400

Nov. 23           Accounts Receivable  $22,300  

                         Fees Earned                            $22,300

Nov. 24            Truck Expense         $1,250  

                            Cash                                    $1,250

Nov. 29          Utilities Expense           $4,500  

                              Cash                                    $4,500

Nov. 29   Miscellaneous Expense      $1,000  

                               Cash                                   $1,000

Nov. 30                Cash                  $9,000  

                         Accounts Receivable                        $9,000

Nov. 30          Wages Expense              $6,800  

                                 Cash                                 $6,800

Nov. 30             Accounts Payable         $3,000  

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Nov. 30                  Dividends                   $2,500  

                                    Cash                                    $2,500

(2) Posting Transactions to the General Ledger:-

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Date               Items                   Debit                 Credit                Balance

Nov. 1 Common Stock  $50,000                         $50,000

Nov. 1 Rent Expense                                $4,000        $46,000

Nov. 8 Truck                                        $5,000             $41,000

Nov. 10 Supplies                                        $1,750              $39,250

Nov. 12 Fees Earned           $11,500                                 $50,750

Nov. 15 Prepaid Insurance                        $2,400        $48,350

Nov. 24 Truck Expense                        $1,250              $47,100

Nov. 29 Utilities Expense                        $4,500             $42,600

Nov. 29 Miscellaneous Expense               $1,000              $41,600

Nov. 30 Accounts Receivable   $9,000                                 $50,600

Nov. 30 Wages Expense                        $6,800              $43,800

Nov. 30 Accounts Payable                        $3,000              $40,800

Nov. 30 Dividends                                $2,500              $38,300

Accounts Receivable

Date    Items               Debit                      Credit               Balance

Nov. 23 Fees Earned    $22,300                                   $22,300

Nov. 30 Cash                                         $9,000        $13,300

Supplies

Date    Items               Debit                      Credit               Balance

Nov. 10   Cash              $1,750                                $1,750

Prepaid Insurance

Date    Items               Debit                      Credit               Balance

Nov. 15    Cash               $2,400                                 $2,400

Equipment

Date    Items               Debit                      Credit               Balance

Nov. 6 Accounts Payable $15,000                              $15,000

Truck

Date    Items               Debit                      Credit               Balance

Nov. 8 Cash               $5,000                              $5,000

Nov. 8 Notes Payable $33,500                              $38,500

Notes Payable

Date    Items               Debit                      Credit               Balance

Nov. 8 Truck                                      $33,500          $33,500

Accounts Payable

Date    Items               Debit                      Credit               Balance

Nov. 6 Equipment                             $15,000           $15,000

Nov. 30 Cash               $3,000                                          $12,000

Common Stock

Date    Items               Debit                      Credit               Balance

Nov. 1 Cash                                     $50,000    $50,000

Dividends

8 0
1 month ago
A production possibilities frontier that is a straight line shows a a truer picture of the real world than does a bowed-out prod
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19 days ago
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