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yarga
18 days ago
7

Annie, a marketing manager, is worried her firm is doing a poor job of managing the movement of finished products to the final c

onsumer. If she is right, the company should work to improve its_________.
Business
1 answer:
soldi70 [3.5K]18 days ago
5 0

The firm should enhance their management of distribution.

Explanation:

Distribution management involves coordinating the transport of products from the supplier or retailer to the purchasing point.

It encompasses various activities and strategies such as packaging, stock management, warehousing, supply chain, and logistical transport.

To achieve financial and corporate success, employing a distribution management strategy is essential.

Effective distribution management promotes organization and meets customer needs.

The fundamental concept of distribution management serves as a marketing tool, functioning within an environment that also considers the following elements:

Product, Price, Promotion, and Placement (the 4 P’s)

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