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Vikki
2 months ago
9

A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between ""terrif

ic"" and ""horrible"". This type of attitude scale is known as a _____.
Social Studies
1 answer:
enot [1.5K]2 months ago
3 0
A survey question asks participants to convey their feelings about a new potato chip flavor on a scale ranging from "terrific" to "horrible." This type of attitude scale is classified as a Semantic Differential Scale. Explanation: Originally developed by Charles E. Osgood, the Semantic Differential (SD) is a rating scale often utilized to assess opinions through varying connotations such as adjectives. These semantic meanings are believed to reflect a person's attitude towards particular objects and are widely used in research to evaluate personal opinions, values, and preferences.
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