Answer:
The urgency or possibility of postponement results in an inelastic demand for ice melt by customers.
Explanation:
Demand elasticity indicates how much the demand for a product changes in response to a price shift. The formula is % change in demand / % change in price
Factors that influence the price elasticity of demand include the type of product, income level, availability of substitutes, time frame, urgency or potential for delay, and proportion of total spending.
Inelastic demand occurs when changes in demand are less proportional relative to price changes. % change in demand < % change in price
Case 'Customer urgently requires ice melt to commute to work': This situation reflects inelastic demand, meaning demand does not significantly change with price alterations (he will purchase it even at a higher cost). This is due to the pressing nature of the demand and limited possibilities for postponing it.