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ElenaW
1 month ago
7

Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when give

n blind tests (i.e. taste or use of the products without labels). Such products include cigarettes, beer, liquors, and cosmetics. Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these products. This strong brand preference is characteristic of:
Business
1 answer:
soldi70 [3.6K]1 month ago
5 0

Answer:

The concept of brand loyalty

Explanation:

Brand loyalty: This term refers to the tendency of certain consumers to continue buying products from a specific brand rather than switching to other brands. Ultimately, it is the behavior of a consumer that indicates loyalty to the brand that has established a reliable relationship with them.

The question provided talks about brand loyalty.

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