It helps to increase the credibility of the speaker amd reduce negative impact to the audience. ​

The following factors enhance the speaker's credibility and mitigate negative reactions from the audience based on their profile. Citing sources during a speech is essential for a content-focused audience since trustworthy sources enhance the speaker's credibility. For instance, referencing statistics from the World Bank is more credible than an obscure blog. It's also critical to provide accurate information and avoid exaggeration. Finally, addressing the key points quickly is crucial for a time-conscious audience.