Answer: the potential options are:
A. A growth market corresponds to a differentiation-based strategy
B. A broadly-defined target market relates to a cost leadership strategy
C. A growth market is associated with a cost-based strategy
D. Technological innovation aligns with a cost-based strategy
Answer is B
Explanation:
Businesses employing a cost leadership strategy, alongside those utilizing a differentiation strategy, share a vital characteristic: both aim to appeal to a wide customer base. Their strategies to attract a diverse set of consumers contrast with approaches that focus on catering to a more specific niche. Such strategies are labeled focus strategies (Porter, 1980). A focused cost leadership strategy entails competing on prices to capture a NARROW MARKET. A firm adopting this strategy may not always offer the lowest prices in the industry; however, it sets lower prices in comparison to its competitors in the designated market segment. For instance, one might find milk cheaper at a large supermarket in their locality, while the neighborhood convenience store offers lower prices closer to home. Redbox exemplifies this concept; it rents DVDs for just $1 from vending machines located at supermarkets and other retail venues. Even cheaper options exist via Netflix's subscription-based streaming services, yet among DVD rental businesses, Redbox stands out with its exceptional prices and convenience.
Answer:
The occurrence anticipated in this scenario is Crisis Prevention. This arises from a proactive strategy implemented by the Marketing Team Lead prior to the event.
Explanation:
The initial phase within the crisis management framework is known as the pre-crisis phase.
This pre-crisis phase focuses on preparation and prevention.
An anticipatory leader formulates a contingency strategy in advance of a potential crisis.
A contingency plan outlines the steps an organization intends to follow in response to unforeseen events, ensuring readiness for unexpected situations like the one described.
Under the requirement to devise a compelling advertising strategy in two days or face insolvency, a proactive team lead would effectively utilize the contingency strategy they previously established.
Answer:
public relations
Explanation:
Looking at the details provided in the question, it can be concluded that this situation exemplifies public relations. This concept pertains to a company's ability to control the dissemination of information between itself and its customers. Various media types serve to facilitate this communication, including billboards and social media, as noted in the question.
Answer:
A) 10,000 units = 15.75 dollars each
15,000 units = 10.5 dollars each.
B) 10,000 units = 1,260,000 in variable costs
15,000 units = 1,875,000 in variable costs
Explanation:
To determine the first figure, simply divide the fixed costs, which include operational and administrative expenses from the production of goods, by the total units produced, computed as follows:
157,500/10,000= 15.75
157,500/15,000=10.5
To calculate the difference regarding variable costing, multiply the per-unit cost by the total units expected to be produced:
126x10,000=1,260,000
126x15,000=1,875,000
