True.
The Marketing Control Statement significantly aids marketers by focusing only on controllable costs, allowing them to manage both variable and programmed costs. This knowledge equips them to adjust effectively to achieve an optimal marketing mix that guarantees profitability. Furthermore, it is straightforward to prepare, making it appealing to marketers wanting to avoid the complex jargon of income statements.
B is the correct response to that question.
A sampling plan can be viewed as a strategy involving intelligent steps that allow a researcher to select a sample from the general population to assess answers to the current questions. In this situation, a company has developed innovative photocopy machines, and the research task is to estimate the demand for these machines from businesses in Cleveland. The sampling method that could be utilized involves probability sampling techniques, specifically Simple Random Sampling and Systematic Sampling. The defined sample frame comprises the organizations in Cleveland, which should be categorized into small, medium, and large based on their employee numbers. The researcher must evaluate each organization, collecting data through simple random sampling where every organization is assessed. Using systematic sampling, business in Cleveland can be listed for analysis with an arbitrary selection for examination. Given that every organization needs to be evaluated and categorized, a structured approach using Simple Random Sampling and Systematic Sampling is required.
