A communication medium is described as rich when it allows individuals to perceive various signals, including body language and vocal tone, as well as enables senders to receive feedback. Face-to-face interaction exemplifies such a rich medium. Engaging with rich media facilitates a higher exchange of information that often deepens the significance for the participants in the conversation, which can lead to enhanced relationships.
Response:
1. communication and culture
2. power and context
Clarification:
Intercultural communication, or ICC, is the field that examines how communication varies across different cultures and societies, with a specific focus on the interplay between culture and communication.
To put it differently, ICC explores the various ways communication functions and its attributes, along with the challenges that arise within different cultural and social settings, which include individuals with diverse backgrounds like religious, social, ethnic, and educational differences.
ICC comprises four interconnected elements, which are:
1. communication
2. culture
3. power
4. context
Thus, the textbook indicates that COMMUNICATION and CULTURE serve as the foreground, while CONTEXT and POWER act as the backdrop for understanding intercultural communication.
