Answer:
B). targeting strategy and marketing mix
Explanation:
The options available for the question are;
a. locational excellence strategy.
b. targeting strategy and the marketing mix.
c. supply chain management.
d. operational excellence strategy.
e. strategic business unit control.
The question indicates that people globally recognize Pepsi as their primary choice for a refreshing beverage.
This positioning reflects Pepsi’s diligent execution of its targeting strategy and marketing mix. This concept in finance is known as targeting strategy, which is vital for market segmentation, identifying products that will appeal significantly to each consumer segment.
Additionally, Pepsi employs the marketing mix strategy, a vital tool for managing its target market. It oversees Product, Price, Place, and Promotion to enhance demand for its goods.
