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kramer
1 month ago
9

Flaira, a high-end clothing brand in Florida, signs a licensing agreement with a firm in Honolulu to allow the latter to use Fla

ira's brand name, trademark, and business methods to operate the same clothing business in Honolulu. In exchange, the Honolulu firm has to pay the owner of Flaira an annual fee. This scenario is an example of a(n) _____.
Social Studies
1 answer:
tigry1 [1.3K]1 month ago
3 0

Answer:

Este ejemplo corresponde a un Acuerdo de Franquicia

Explicación:

El franchising es un proceso adoptado por marcas consolidadas para crecer sin realizar una inversión directa. Normalmente, el socio franquiciado invierte y paga a la marca original una tarifa por utilizar su nombre, logos y métodos para generar ingresos.

Un par de los ejemplos más exitosos de franquicia son McDonald's y Subway, que poseen solo una pequeña parte de sus sucursales, pero han crecido tanto a nivel nacional como internacional a través de asociaciones franquiciadas.

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Explanation:

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Respuesta:

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Explicación:

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