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topjm
2 months ago
5

A large beer company previously had a yearly budget of $50 million per year for advertising but increased the budget to $60 mill

ion in order to run a commercial during the Super Bowl. That year revenues increased by 1%. Should the beer company continue with the increased advertising budget?
Business
1 answer:
stepan [3.5K]2 months ago
4 0
The company may continue with the advertising, but this is contingent on ensuring that the 1% revenue increase is equal to or exceeds the $10 spent on advertising. Here's the reasoning: A revenue uptick of 1% suggests that the advertisement played a role in attracting more customers. This opens possibilities for the company to maintain consistent advertising next year, potentially adapting the ad channel, enhancing ad quality, or changing its timing and location. The 1% increase could even equate to $20, although the actual revenue remains unspecified. Conversely, if the 1% growth is noticeably less than the advertising costs, the business should consider consulting with experts.
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