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Delicious77
2 months ago
7

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intelle

ctual asset. First, a firm should determine if the intellectual property has value in the marketplace. Second, a firm should determine if its intellectual property ________. rightfully belongs to the firm or the employees who developed it could be licensed to another company is more than three years old is directly related to its competitive advantage is something that was developed "in-house"
Business
1 answer:
soldi70 [3.6K]2 months ago
8 0

Answer:

is directly tied to its competitive edge.

Explanation:

Intellectual property is safeguarded by four main categories:

  1. patents
  2. copyrights
  3. trademarks
  4. trade secrets

Patents are granted only if they are beneficial, innovative compared to existing art, and not evidently obvious to an average individual.

Trademarks assist in identifying product origin and differentiating products from others.

Copyright provides the creator of a work with control over its usage and the financial advantages of it. Copyright law does not protect ideas.

Trade secrets represent confidential information that the public does not know, possessing economic importance for a business.

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