Part a. Produce the goods in-house and allow international sales managers to oversee marketing.
Advantages include:
- Complete authority over production processes.
- Simplicity in strategizing and scaling manufacturing.
- Enhanced control over human resources.
- Increased comprehension of European markets by foreign sales agents.
- Reduced exit costs in case of product failure.
Disadvantages consist of:
- Limited knowledge regarding pharmaceutical protocols in Europe.
- Risks to the brand's reputation if not correctly managed by foreign agents.
- Extra expenses in product delivery.
Part b. Produce the items in-house and establish a wholly-owned entity in Europe for marketing.
Pros encompass:
- Full oversight of manufacturing operations.
- Ease in creating strategies and ramping up production.
- Better human resource oversight.
- Protection of brand integrity since marketing is managed internally.
Cons include:
- Increased resource allocation for marketing.
- Insufficient information about pharmaceutical standards in Europe.
- Extra delivery costs.
Part c. Form a strategic partnership with a significant European pharmaceutical entity to manufacture products via a 50/50 joint venture for marketing.
Pros involve:
- Risk-sharing among the enterprises.
- No additional costs for delivery.
- Valuable insights into European regulations and marketing.
Cons involve:
- Diminished control over manufacturing.
- Share profits among partners.
- Moderate exit costs involved.
- Possible brand image damage due to the additional firm.
Solution – Division A
Explanation:
Last year's data shows that Division A contributed 60% of total revenue.
Let total revenue for the company last year be x.
Therefore, Division A earned 0.6x.
Similarly, Division B generated 40% of total revenue last year.
This means Division B’s income was 0.4x.
For the current year, Division A’s earnings have dropped by 35%.
Since last year was 0.6x, the amount lost is 35% of 0.6x.
So this year’s revenue: 0.6x - 0.35(0.6x) = (1 - 0.35) * 0.6x = 0.65 * 0.6x = 0.39x.
Division B’s revenue declined by 5% this year.
Last year’s revenue was 0.4x, so this year it is 0.4x - 0.05(0.4x) = 0.95 * 0.4x = 0.38x.
Comparing both, Division A’s revenue (0.39x) exceeds Division B’s (0.38x) this year.
Answer:
True - Contracts that require more than one year to complete must be documented in writing
Explanation:
The relevant detail from the scenario for the question is that ''In 2006, Mann and Harris were requested by HIS to undertake another conversion of an apartment building referred to as Park West. For this task, Mann and Harris were once again orally promised a bonus (in addition to their salary) using a similar formula to that of the Windsor Park conversion. It was anticipated that this venture would also take two or three years to conclude.''
According to the statute of frauds, contracts anticipated to last over a year need to be written to have legal standing.
When Mann and Harris were asked to manage the construction of an apartment that would last two to three years, they should have insisted on a written agreement.
HIS took undue advantage of their knowledge of the law and denied them the promised bonus; pursuant to the statute of frauds, they are not legally liable.
