How does the buying decision process differ when consumers are shopping on the Internet or mobile device compared with shopping

Explanation:

The process of making purchase decisions online or through mobile devices differs from shopping in physical stores based on the unique aspects of each shopping setting.

As outlined by Kotler and Keller, the consumer purchase decision process consists of five stages:

1. recognition of problem or need,
2. searching for information,
3. assessment of alternatives,
4. actual purchase,
5. behavior after purchase.

Consequently, consumers define the key attributes crucial for making purchases and which features yield the most advantages.

In today's world, the online shopping industry has expanded dramatically since most people now have internet access, prompting companies to enhance their online presence, which ensures the capability to also provide consumers with increased benefits, such as better discounts and promotions, due to reduced systematic and physical expenses associated with internet sales.

As a result, online shops, in comparison to brick-and-mortar stores, are more inclined to offer customers benefits during and after the purchase, alongside a wider selection of products and brands, thus broadening consumer options.