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aev
2 months ago
12

If a researcher asks a consumer why s/he wants to buy a Nokia cell phone, and learns, "They look well built" (attribute); then a

sks "Why is it important that the phone be well built?" and learns "It suggests Nokia is reliable" (a functional benefit); then asks "Why is reliability important?" and learns "Because my colleagues or family can be sure to reach me" (an emotional benefit), the researcher is using a technique called ________.
A) brand personificationB) projective techniqueC) visualizationD) ladderingE) Zaltman Metaphor Elicitation Technique
Business
1 answer:
harina [3.8K]2 months ago
6 0

Answer:

D. laddering

Explanation:

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A random sample of 30 colleges from kiplinger's list of the best values in private college provided the data shown in the datafi
Nady [3600]

Answer:

Explanation:

(a). By plotting the data on an Excel spreadsheet, the uploaded image below represents our findings

(b) The sample correlation coefficient is calculated using the Excel Correlation function as follows;

Admission Rate (%) 4-Year Graduation Rate (%)

 44      73

 71      62

 29      89

 39      86

 66      55

 28      73

 54      63

 10      88

 26      84

 43      77

 76      71

 67      68

 6      86

 66      59

 81      66

 18       88

 31       71

 9       84

 15       86  

 8        88

 17        84

 56         62

 51         79  

 54         68

 75         50

 13         86

 40          70

 67          68

 41          47

 68          71

∴ The calculated value of the sample correlation coefficient is = -0.76

This indicates that the two variables exhibit a moderately linear inverse correlation.

Cheers, I hope this is useful.

8 0
2 months ago
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