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weqwewe
26 days ago
9

"Our business needs a steady supply of raw milk," said Beatrice Gomez, CEO of Bea's Ice Cream, "But Holly Dairy Farms is unable

to deliver with certainty, and they keep raising prices. This year, I want us to expand our business by buying our own dairy farm." Beatrice is advocating a(n) _________________ strategy.
Business
1 answer:
Mariulka [3.1K]26 days ago
3 0

Answer:

vertical integration strategy

Explanation:

Vertical integration in supply chain management involves a company broadening its operations to encompass its suppliers, distributors, and/or retailers, which allows for control over both the upstream and downstream segments of the supply chain.

In this scenario, Beatrice is proposing a vertical integration approach for the company to enter the dairy farming sector, thereby allowing the company to regulate its raw milk supply.

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