Answer:
Dog
Explanation:
Dog products are categorized as those that currently possess a low market share along with minimal expected future growth. These products do not yield sufficient cash flow but require significant capital investments that could otherwise support cash cows or star products for better returns. Polaroid has seen a decline in its market share and is no longer in demand, indicating no predicted future growth. Thus, it is classified as a Dog product within the BCG Matrix.
The calculated return on investment stands at 10%. Given the stock purchased for $80 grew to four times that value over 15 years, the return was formulated using the growth rate calculation components leading to a clear estimate.
b. website design
c. email promotion
The design of the website refers to its visual layout. It ought to be appealing to both users and the owners. Additionally, it must allow for easy navigation to ensure anyone accessing the site can do so without difficulty. Email marketing is a strategy that enables sending one message to a large audience simultaneously. This approach is beneficial in terms of both time and cost efficiency. Given the circumstances, online customers experienced difficulty in navigating the website and locating the business's contact details. Thus, to enhance the site based on customer input, adjusting the website layout and utilizing email marketing are essential considerations.
