Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company's
online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business's contact information. Which of the brand's touchpoints should Holly modify to help address her customer's feedback?
The design of the website refers to its visual layout. It ought to be appealing to both users and the owners. Additionally, it must allow for easy navigation to ensure anyone accessing the site can do so without difficulty. Email marketing is a strategy that enables sending one message to a large audience simultaneously. This approach is beneficial in terms of both time and cost efficiency. Given the circumstances, online customers experienced difficulty in navigating the website and locating the business's contact details. Thus, to enhance the site based on customer input, adjusting the website layout and utilizing email marketing are essential considerations.
