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inn
2 months ago
10

A Samoan handicraft company is expanding its market into Australia and New Zealand. The company's director of marketing is resea

rching the two additional markets for this expansion. She is comparing various cultural aspects of the two countries. Which areas of culture should she consider when studying the countries for changes in the marketing mix?
A) Geography, income bracket, gender, age
B) Time and punctuality, customs and taboos, religious beliefs and celebrations, values
C) Internal company communication, country of origin labeling and packing
Business
1 answer:
soldi70 [3.6K]2 months ago
3 0
Both A) and B). Samoa is a very small nation consisting of two islands, with a population below 200,000. In contrast, New Zealand and Australia are large countries with vastly different cultures. To understand these markets better, the Samoan marketing director needs to investigate the geographical distinctions between Samoa and these countries. Furthermore, conducting a demographic study, including details like income levels, gender, and age, is essential for customer profiling. Lastly, it’s crucial to look into cultural practices and rituals mentioned in point B to anticipate interactions with local clients, suppliers, and business associates and to tailor advertising strategies accordingly.
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