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inn
14 days ago
10

A Samoan handicraft company is expanding its market into Australia and New Zealand. The company's director of marketing is resea

rching the two additional markets for this expansion. She is comparing various cultural aspects of the two countries. Which areas of culture should she consider when studying the countries for changes in the marketing mix?
A) Geography, income bracket, gender, age
B) Time and punctuality, customs and taboos, religious beliefs and celebrations, values
C) Internal company communication, country of origin labeling and packing
Business
1 answer:
soldi70 [3.1K]14 days ago
3 0
Both A) and B). Samoa is a very small nation consisting of two islands, with a population below 200,000. In contrast, New Zealand and Australia are large countries with vastly different cultures. To understand these markets better, the Samoan marketing director needs to investigate the geographical distinctions between Samoa and these countries. Furthermore, conducting a demographic study, including details like income levels, gender, and age, is essential for customer profiling. Lastly, it’s crucial to look into cultural practices and rituals mentioned in point B to anticipate interactions with local clients, suppliers, and business associates and to tailor advertising strategies accordingly.
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Breach of contract is a valid reason for action that reflects a common grievance where at least one party to the agreement does not adhere to what was reasonably expected of the anticipated transaction, either by failing to perform or obstructing the other party's fulfillment. A significant breach represents the most serious type of agreement violation. Such instances occur when a party has failed

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Claire is the head of product design for her company. She has to create the layout for the next generation of smartphones. She h
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12 days ago
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To make both Site options equally appealing, Mark's utility for a $50,000 profit ought to be set at 0.78. Explanation: For an individual to be indifferent between two site choices, the utility levels for Site 1 and Site 2 need to align. The weighted utility for Site 2, based on good demand, is calculated by averaging, resulting in 0.5. For Site 1, the balance between Ux and a lower utility must sum to 0.5. Calculating Ux gives us a resultant of 0.78.
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21 day ago
A perpetuity will pay $1000 per year, starting five years after the perpetuity is purchased. What is the present value (PV) of t
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Answer:

$21,370.1071

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= Present value five years later + present value at the time of purchase

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16 days ago
Granite State Airlines serves the route between New York and Portsmouth, NH, with a single-flight-daily 100-seat aircraft. The o
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Answer:

The data indicates: One flight has a total of 100 seats.

Full fare passengers, ticket cost=$150, average=56 passengers, SD=23.

Discount fare passengers, ticket cost=$100, average=88 passengers, SD=44.

(a) The question suggests optimizing total revenue per flight (one way) by potentially only taking full fare passengers, which would yield $15,000. However, historical probabilities show an average of 56 with a standard deviation of 23, thus in an ideal scenario, total full fare passengers could reach 79. That would allocate 21 tickets for discount passengers, leading to total revenues of $13,950.

(b) Now with the new constrained policy, specific seat allocations for both categories are set—44 for discount (resulting in total revenues of 44*100) and 56 for full fare (resulting in total revenues of 56*150)—both within the previously mentioned probabilities. The total revenue in this case will be 44*100+56*150 = $12,800.

(c) The difference in excess revenues between both scenarios for optimal total revenues and limited seats policy is calculated as answer (a) - answer (b) = $13,950 - $12,800 = $1,150.

(d) Realistically, this question cannot be properly answered without a clear confidence interval. Another simplifying assumption is to take the mean number of passengers as expected bookings (which can later be adjusted with provided confidence intervals). The total revenues in this scenario will come from 44*100 from discount and 56*150 from full fare passengers. This remains similar to answer (c) due to the assumption of no constraints, so optimal bookings might total 54 full fare tickets and 44 discount tickets. Worst case scenarios could involve subtracting SD from each passenger type’s mean, or for better scenarios, add SD of full fare passengers to the mean and allocate remaining seats for discount fare in order to maximize revenue.

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1 month ago
Read 2 more answers
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