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Alexxandr
2 months ago
5

The space a product occupies in consumers' minds relative to the competition in the stp process and potentially influenced by co

mpany communications is best defined by:
Business
2 answers:
Free_Kalibri [3.7K]2 months ago
7 0
STP<span> represents segmentation, targeting, and positioning. </span>
The area a product occupies in consumers' perceptions relative to its competitors during the STP process, potentially shaped by company messaging, is defined as product positioning. This phrase explains the position that an offering holds in the minds of consumers concerning significant attributes relative to rival products.
arsen [3.4K]2 months ago
5 0

Answer:

The correct answer is: Positioning.

Explanation:

The STP marketing framework (Segmentation, Targeting, and Positioning) aims to deliver persuasive messaging to a target audience to convert them into customers. In its third step, positioning, a product is strategically positioned in the minds of customers by highlighting its competitive advantages in relation to competitors.

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A producer of electronic parts wants to take account of both production rate and demand rate in deciding on its lot sizes. A par
arsen [3447]
a) The ideal lot size is 1,118.03. b) The total annual cost adds up to $46.51. Explanation: Based on the information provided, a) The daily holding expense is calculated as $50 × 24% ÷ 300, resulting in $0.04. The optimal lot size is derived from the formula Sqrt(2 × Demand rate × Setup cost ÷ (Daily holding cost × (1 - Demand rate ÷ Production cost))). Inserting values gives us Sqrt(2 × 100 × $200 ÷ ($0.04 × (1 - 20 ÷ 100))) = $1,118.03. b) Ignoring the production rate yields an optimal lot size of Sqrt(2 × 20 × $200 ÷ 1) = 89.44. The annual total cost comprises both setup and holding costs, leading to the result $46.51.
8 0
1 month ago
Matthew recently purchased a new laptop for $1,500. he subsequently saw an advertisement for what appeared to be a similar model
Katen [3525]
Matthew is experiencing post-purchase dissonance, often referred to as buyer's remorse. This feeling encompasses regret after a purchase, which frequently occurs after acquiring expensive items like real estate. The regret typically arises from the investment made, the involvement of the buyer, and the internal conflict regarding whether the purchase aligns with their objectives. In Matthew's case, this feeling might stem from the relatively low cost of the item purchased, coupled with concerns about the ethicality of the acquisition. 
3 0
1 month ago
. Suppose you own a bookstore. You believe that you can sell 40 copies per day of the latest John Grisham novel when the price i
Scilla [3833]

Answer:

PED = 0.67 indicates inelastic demand.

This suggests that reducing the book's price is not advisable.

Explanation:

To calculate price elasticity of demand, we utilize the midpoint formula: {(Q2 - Q1) / [(Q2 + Q1) / 2]} /  {(P2 - P1) / [(P2 + P1) / 2]}

PED is computed as follows: {(50 - 40) / [(50 + 40) / 2]} /  {(25 - 35) / [(25 + 35) / 2]} = [10 / (90 / 2)] /  [-10 / (60 / 2)] = (10 / 45) / (-10 / 30) = 0.222 / -0.333 = 0.67

The value of PED = 0.67 implies that the demand does not respond greatly to price changes.

If you proceed to lower the book's price, the rise in the number of copies sold will not be enough to offset the loss from the reduced price, resulting in financial loss.

7 0
2 months ago
A foundation was endowed with $15,000,000 in July 2010. In July 2014, $5,000,000 was expended for facilities, and it was decided
marusya05 [3725]

Answer:

$2,274,639.75

Explanation:

The endowment as of July 2010 was $15,000,000

Endowment value by July 2014 = $15,000,000 (1+0.05)^4 - Facility expenditures

= $15,000,000 (1.2155) - $5,000,000

= $18,232,500 - $5,000,000

= $13,232,500

Funds reserved for operational expenses = $250,000/0.05 = $5,000,000

Available funds for capital replacement = $13,232,500 - $5,000,000 = $8,232,500

Effective interest rate over 5 years = (1+0.05)^5 - 1 = 0.2763

Annual capital replacement funds every fifth year indefinitely = $8,232,500 (0.2763) = $2,274,639.75

8 0
2 months ago
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