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Sveta_85
2 months ago
7

Starbucks has become a phenomenon worldwide, with more than 24,000 stores in more than 60 countries. Sales are great even at rel

atively high prices for its products. This can perhaps be explained in the United States (and other wealthy markets), but how can Starbucks’ success be explained by its foreign market entry in less developed and emerging markets?
Business
1 answer:
Katen [3.5K]2 months ago
8 0

Answer:

Explanation:

Starbucks has been a fixture in the U.S. for a considerable time and is often regarded as a coffee icon. Its achievements in less developed and emerging markets can likely be linked to perception, influenced by marketing and its widespread recognition. The promotional campaigns designed for potential customers create an appealing image of their products, thereby enticing more buyers. Additionally, the connection of celebrities to Starbucks through media can drive popularity. For instance, when a movie shows a celebrity enjoying a Frappuccino, it encourages fans to try it too. Furthermore, individuals from affluent classes in developing markets may choose Starbucks beverages to experience what peers in developed regions have been enjoying and promoting.

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Response:

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