Why do infomercials use both strong and weak arguments? to appeal to both high and low involvement consumers because it is neces

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Why do infomercials use both strong and weak arguments? to appeal to both high and low involvement consumers because it is neces

sary when you are selling products nobody really needs to make sure viewers do not start counter-arguing because this reflects how most consumers actually process information to make sure the message connects with all age groups and ethnicities

Business

1 answer:

Free_Kalibri [3.7K] · Answer 1 · 2026-03-29T01:45:18+03:00

Answer:The correct option is "A": to appeal to consumers of both high and low involvement.

Explanation:

Strong arguments provide credible support for a concept, whereas weak arguments fail to do so. Thus, in the context of marketing, strong arguments can effectively engage consumers, while weak ones may attract consumers at minimal levels but lack credibility. Therefore, infomercials utilize both strong and weak arguments to target varying levels of consumer engagement.