Response:
Sam could implement several strategies, such as:
introducing loyalty programs, exploring various advertising methods, and possibly relocating his business.
Analysis:
Loyalty programs are prevalent today, allowing businesses to secure ongoing customer loyalty.
Through rewarding repeat customers for their purchases, these programs cultivate a loyal customer base, ensuring consistent buyers and preserving profit margins. In Sam's situation, he could incentivize his loyal customers with rewards, like a complimentary drink or discount vouchers.
Advertising has been a staple for businesses since their inception. Nowadays, there are various marketing avenues available; for instance, Sam could leverage social media to highlight his promotions and services, engage in "word of mouth" marketing with his customers, or even hand out flyers.
Finally, if the other tactics fail, Sam might think about relocating his stand to a location with no immediate competition.
I trust this advice will be helpful to you.