Response::
$33,795,900
Rationale::
To determine sales from the new product line, ascertain the synergy from estimates provided by consultants and additionally account for any erosion.
1. Sales from the new product line = 3,758 campers at $14,750 each = $55,430,500
2. Synergy = 250 units at $45,500 each = $11,375,000 growth in sales
3. Erosion = 368 units each at $89,700 = $33,009,600 loss in sales
Thus, incremental sales are calculated as follows:
Net Sales = Sales from new line + Synergy - Erosion
Final incremental sales = 55,430,500 + 11,375,000 - 33,009,600 =
$33,795,900