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STALIN
9 hours ago
3

A marketing professor wanted to do everything possible to ensure that her students understood her lectures. Accordingly, she use

d examples of marketing activities with which most students were familiar. For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers. The examples used by the professor were her attempt to ________ her message to encourage better understanding on the part of her students.
Business
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