Which of the following is NOT a typical revenue model in the digital world? Freemium Subscriptions Channel marketing Licensing A

Answer:

The right answer is Channel Marketing.

Explanation:

Marketing channels refer to the paths through which products are transferred from their source, the producer, to the end user. These channels consist of organizations that operate independently of the manufacturers and are tasked with marketing or selling the products created by others. To put it differently, marketing channels facilitate the sale of others' merchandise.

The channels can be categorized based on the sales technologies employed:

1. Traditional channels: these do not utilize advanced technologies in their operations.
2. Automated channels: they use basic applications of technology to direct products toward consumers, like vending machines.
3. Audiovisual channels: these employ various media — for instance, television for advertisement, the phone to reach potential buyers, and logistics companies to deliver products.
4. Electronic channels: these channels leverage the internet to interact with customers.