Answer:
The inquiry lacks sufficient information:
The analysts were worried since not only did Porsche enter the market late, but the introduction of the Cayenne could potentially harm Porsche's standing as a producer of high-performance vehicles. In assessing the Cayenne, would you refer to the potential harm to Porsche's image as erosion?
In marketing terminology, brand erosion signifies that consumers will perceive the brand's value as diminished. Fortunately, Porsche disregarded these concerns. The Cayenne has become Porsche's largest source of revenue and profit.
Porsche is a brand typically associated with luxurious sports cars, and their most popular model, the 911, has seen very few changes over the last five decades. However, as the SUV market size expanded, their profits began to decline. Many Porsche enthusiasts dislike the Cayenne and Macan, but the reality is that they boosted total sales volumes significantly beyond expectations.
Today, Porsche is viewed more as a luxury automobile manufacturer, and interest in their products has increased. A smaller segment of consumers expressed disappointment, while the majority were satisfied.
Answer:
Markup(%) = 216.67%
Explanation:
Markup indicates the profit earned expressed as a percentage of the cost.
Markup = Profit / cost × 100
The cost consists of direct material costs, direct labor costs, and fixed costs.
Cost per unit = 5 + (100,000/10,000)
= 15 per unit.
The total cost for a pair is = 2 × 15 = 30.
<pthe profit="" for="" each="" pair="95">$65
Markup(%) = $65 / 30 × 100 = 216.67%
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Answer:
A differentiated market
Explanation:
When a company creates products for at least two distinct categories or demographics, it follows a differentiated marketing approach.
For example, a retailer might promote items in multiple towns appealing to various individuals, or a business may market a brand tailored to women across different age groups.
Answer:The marginal propensity to consume (MPC) is 0.65
The multiplier or k = 2.85714 rounded to 2.86
Explanation:
The MPC pertains to the fraction of additional disposable income that consumers choose to spend. It is used to gauge the consumption increase driven by rising income.
MPC can be calculated as follows,
MPC = Change in consumption / change in income
MPC = 0.65 / 1
MPC = 0.65
To derive the multiplier, we apply this formula,
Multiplier or k = 1 / (1 - MPC)
k = 1 / (1 - 0.65)
k = 2.85714 rounded to 2.86
