Response:
c. Advertisements published by companies on their websites for the general public
Explanation:
External-operational communication is characterized as dialogue, interaction, or correspondence related to work that a business entity conducts with individuals or groups, such as customers, government bodies, suppliers, etc., external to the organization.
An example of external-operational communication is the advertisements that companies display on their websites targeting the general public.
Answer:
He is less likely to spend on scones.
Explanation:
To understand spending habits, one must consider various factors involved in purchasing.
- Income: Some individuals have a tight budget, which leads them to reduce expenses affecting their spending capabilities. Jose may find purchasing scones less problematic since they are low-cost items, thus indicating a negative correlation.
- Substitution: This could influence Jones’ spending on scones since he typically buys both together; if he stops his coffee purchases, he may also forgo buying scones.
Answer:
Using and carrying a premium credit card like the American Express Centurion Card fulfills needs at which tier of the Maslow hierarchy?
Esteem level.
Explanation:
The Maslow hierarchy of needs is a psychological model comprising five levels arranged in a pyramid format. The lower tiers consist of basic needs that must be addressed before tackling those higher up. These foundational needs typically include physical requirements such as food, shelter, and security, whereas the higher tiers aim to enhance a person's overall quality of life. They encompass aspects like safety, love, basic needs, and self-actualization.
The hierarchy can be divided into two categories: deficiency needs and growth needs. The initial four levels correspond to deficiency needs, while the top level is characterized as a growth need. Deficiency needs stem from a lack or deprivation, while growth needs originate from a potent desire to improve and excel. The five levels are physiological, safety, love and belonging, esteem, and self-actualization.
In this scenario, an individual possessing a high-end credit card is likely motivated by status, placing them firmly within the esteem level of Maslow's hierarchy.
