Dell computers would like to increase sales of their pdas. upper management has decided that they need to improve their position

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2 months ago

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Dell computers would like to increase sales of their pdas. upper management has decided that they need to improve their position

in the market by examining how consumers perceive the market. the chart below lists the ratings for dell and some of their competitors on attributes consumers have identified as important (all measures are on 1-10 scales like those used in class). based on this information, what should be dell's preferred course of action to improve its position in the market relative to its competition?

Business

1 answer:

Mariulka [3.8K] · Answer 1 · 2026-03-21T05:20:04+03:00

To boost their customer service rating, Dell should aim to improve this aspect. An increase of 5 points in customer service rating would elevate it to 230, which results in Dell's overall rating increasing by 40 points, while Microsoft would be at 199 and Blackberry at 196. This strategy would position Dell as the top-rated option compared to competitors based on their assessment and messaging approaches.