To make both Site options equally appealing, Mark's utility for a $50,000 profit ought to be set at 0.78. Explanation: For an individual to be indifferent between two site choices, the utility levels for Site 1 and Site 2 need to align. The weighted utility for Site 2, based on good demand, is calculated by averaging, resulting in 0.5. For Site 1, the balance between Ux and a lower utility must sum to 0.5. Calculating Ux gives us a resultant of 0.78.
A)
Ventas. 14
Costo de bienes vendidos. (8)
Depreciación. (2)
Intereses (1)
Beneficio neto antes de impuestos=3 millones
Impuesto. 0.35×3 = (1.05)
Ingreso neto= 1.95
Flujo de efectivo= ingreso neto+ depreciación
Flujo de efectivo=1.95+2=3.95
B)
Ingreso neto=1.95-1=0.95
Flujo de efectivo=3.95+1=4.95
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