A student wants to buy a smartphone so she can share pictures with her friends. An insurance claims adjuster wants to buy a smar
tphone to document accidents (take pictures, write a report, etc.). If they both purchase the same model smartphone, such as an Apple iPhone, which statement is most accurate? a. Both the adjuster and the student we potential customers because in their own way, they both benefit from the product.
b. The student is the prospective customer since there are more students buying smartphones for personal use than there are insurance adjusters buying smartphones for business use.
c. Neither the adjuster nor the student is a prospective customer since the company will pay for the adjuster's smartphone and the student's parents will pay for hers.
d. Only a person who has bought a smartphone previously is a prospective customer, only previous owners of smartphones benefit from buying new ones.
e. The adjuster is a prospective customer because the smartphone will be used for work, the student is only a secondary user since the purpose of the smartphone is just for entertainment
Option A (Both the adjuster and the student are potential customers because they both derive benefits from the product in their own ways). Both were considered potential customers since both intended to purchase the smartphone for personal or work-related purposes. The adjuster views the smartphone as a tool for improving efficiency, while the student sees it as a luxury. In either scenario, their purchases are significant to the smartphone manufacturers because the product serves a purpose for both.
