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slava
18 days ago
8

A recent study conducted by Estelle Cosmetics Company showed that heavy users of Estelle's products comprise a small percentage

of the market. The study indicated that less than 7 percent of all shoppers buy nearly 71 percent of Estelle's products in the United States. This is an example of ________.
Business
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Break-Even Sales Under Present and Proposed Conditions Portmann Company, operating at full capacity, sold 1,000,000 units at a p
Scilla [3833]

Answer:

1.                                            Variable           Fixed

Cost of goods sold          70,000,000     30,000,000

Selling Expenses             12,000,000        4,000,000

Administrative Exp.           6,000,000         6,000,000

Total                                  88,000,000     40,000,000

Note:

Cost of goods sold: 70% variable and 30% fixed on 10,000,000 respectively

Selling expenses: 75% variable and 25% fixed on $16,000,000 respectively

Administrative expenses: 50% variable and 50% fixed on $12,000,000 respectively

2. Unit Variable cost = Total variable cost / Units produced

Total Variable cost          88,000,000

Units produced                  1,000,000

Unit variable cost                  88      

Unit Contribution margin = Selling Price - Variable cost per unit

Selling Price                    $188

- Variable cost per unit       $88

Unit Contribution margin   $100

3. Break even Point (Units) = Fixed cost / Contribution margin per unit

Fixed cost                                    40,000,000

Contribution margin per Unit           100    

Break even Point (Units)               400,000

4. Break even point (units) = Fixed cost / Contribution margin per unit

Fixed cost                                           40,000,000

Increased Fixed cost                           5,000,000

Total New fixed cost                          45,000,000

Contribution margin per unit                   100      

Break even point (units)                      450,000

5. Determined sales units = (New fixed cost + Desired Income) / Contribution margin

New Fixed Cost                45,000,000

Desired Income                60,000,000

                                         105,000,000

Contribution margin                100        

per unit

Determined sales units      1,050,000

6. Maximum Income from operation = Total New sales - Total New variable cost - Total Fixed cost

Sales                               188,000,000

Increased sales               11,280,000

Total New sales              199,289,000

Variable cost                    88,000,000

New Variable cost     5,280,000

Total New Variable cost   93,280,000

Total New Fixed cost       45,000,000

Maximum Income from   61,000,000

operation

Number of units = Increase in sales / Price per unit

New variable cost = Number of units * Unit variable cost

Increased sales                    11,280,000

Price per unit                            188    

Number of units                      60,000

Unit variable cost x                  88.00

New Variable cost                 5,280,000

7. Net income = Sales - Variable cost - New fixed cost

Sales                           188,000,000

Less: Variable cost      88,000,000

Less: New fixed cost   45,000,000

Net Income                  55,000,000

8. Option b. Supporting the proposal due to its potential to boost operational income.

4 0
3 months ago
Chill, a beverage manufacturer, offers varied versions of its products that include diet, cherry, vanilla and caffeine-free vers
Nady [3600]

Answer:

A differentiated market

Explanation:

When a company creates products for at least two distinct categories or demographics, it follows a differentiated marketing approach.

For example, a retailer might promote items in multiple towns appealing to various individuals, or a business may market a brand tailored to women across different age groups.

7 0
3 months ago
According to physicist and philosopher Albert Einstein, "Nothing will benefit human health and increase chances of survival of l
marusya05 [3725]

Answer:

I concur with the statement made. Recent studies indicate that beef production is significantly taxing on freshwater resources (approximately 200 liters of water are required per kg of beef).

Explanation: Observing the current global climate change and the numerous species, aside from humans, facing extinction due to these environmental shifts strengthens my agreement with this perspective. Nevertheless, I find it challenging to alter my eating habits and find it hard to reduce meat consumption. I believe a key element for behavioral change is to establish varying stages, and many individuals like myself could benefit from a gradual approach to align consumption habits with a more conscious lifestyle.

6 0
3 months ago
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