The share of the overall price attributed to the product is under 50%, likely around 35-40%.
Clarification:
Given that the product's standalone price is $450 while the service is priced at $550, the total cost when both are purchased separately comes to at least $1000. However, the company is currently offering a promotion, selling both for $800.
This indicates that the business is experiencing some loss that must be absorbed. The discount provided to clients results in a loss of $200, which acts as a motivation for the customers.
Answer:
The proper choice is option "B": SWOT's extensive and integrative focus on the external environment.
Explanation:
The SWOT analysis examines both internal and external factors that affect a company's functioning, offering opportunities to leverage strengths or manage risks. Here, internal factors refer to Strengths and Weaknesses, while external factors encompass the Opportunities and Threats faced by the business.
The broad and integrative approach of SWOT towards the external environment is a strength and not a weakness of this framework.
Answer:
The right choice is B: Gap 2.
Explanation:
The gaps model of service quality, known as the 5 gaps model, is essential for organizations to guarantee customer satisfaction. Gap 2 specifically addresses the disparity between management perceptions and the actual customer experience. In this gap, managers make it a priority to define and deliver the expected quality of service. In this instance, FedEx is addressing customer-defined performance standards, indicating it plays a significant role in closing Gap 2 in the service quality gaps model.
