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lapo4ka
22 days ago
7

a company that gradually phases out product lines or liquidates its inventory is pursuing a ________ strategy.

Business
1 answer:
Mariulka [3.1K]22 days ago
5 0

The strategic management process consists of defining a company's mission and vision, its overarching strategy, and crafting its strategic plans and control.

  • A company that gradually eliminates product lines or liquidates inventory is engaging in a defensive strategy.

  • This defensive strategy is also known as a retrenchment strategy, which involves scaling back the organization's efforts.

  • For example, a company might minimize expenses by selling off (liquidate) assets—such as land, buildings, and inventories.

A defensive strategy aids organizations in consistently lowering costs and phasing out product lines or services..

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