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kirill
2 months ago
12

Mountain Foods is developing a new line of fruit-flavored salsas. It hires a firm to give away samples of salsa to customers and

gather feedback on their perceptions of the product. Three different products will be given away in three specific markets: peach salsa in Georgia, cherry salsa in Michigan, and orange salsa in Florida. Which step of the product development process does this scenario best describe
Business
1 answer:
soldi70 [3.6K]2 months ago
3 0

Answer:

This is known as test marketing

Explanation:

The product development process involves the series of stages for taking an idea, creating a product, and making it accessible to consumers.

The test marketing phase within this process entails releasing a limited quantity of a product to evaluate consumer feedback.

This marketing approach may happen with or without consumer consent.

In this instance, Mountain Foods distributes salsa samples to customers and collects their feedback regarding the product. Three different types of salsa will be offered in three targeted markets: peach salsa in Georgia, cherry salsa in Michigan, and orange salsa in Florida.

This represents test marketing.

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Explanation:

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