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Finger
2 months ago
12

Tanner Entertainment is a popular video game manufacturer. It has recently launched a special line of adventure video games, bas

ed on a popular movie character, exclusively for its young customers between the ages of 7 and 12. In this scenario, which market segmentation approach would Tanner Entertainment most likely use?
Business
1 answer:
Katen [3.5K]2 months ago
6 0

Answer:

The Concentration strategy involves a proactive method whereby a business concentrates on a particular trading bloc or segment. This approach allows the company to allocate more resources to manufacturing and marketing in that specific area, but it also raises the risk of significant losses if revenue decreases or competition intensifies.

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