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pychu
10 days ago
9

Soffia Inc. manufactures a moisturizing soap with anti-ultraviolet properties, which is sold under the brand name DewMist. The c

ompany also manufactures Safechoice, a non-abrasive, antibacterial brand of soap, which is a different brand. Which of the following strategies has Soffia used in this scenario?
a. Multibranding strategy
b. Dual branding strategy
c. Cobranding strategy
d. Family branding strategy
Business
2 answers:
Nady [3.2K]10 days ago
8 0

Response:

The strategy employed is a multibranding strategy

Explanation:

This approach signifies that the company assigns unique brand names to its products. It allows the manufacturer to sell various brands within the same product category.

In a multibranding strategy, competition from other brands is minimized in the marketplace. This method also bolsters the market presence of each distinct product.

If not managed effectively, a multibranding strategy can lead to significant losses for the organization.

soldi70 [3.4K]10 days ago
4 0

Response:

The strategy utilized is a multibranding strategy

Explanation:

- A multibranding strategy refers to an organization providing distinct names for all products it produces.

- Conversely, a dual branding strategy involves using an existing brand name for a new product with a sub-brand for differentiation from existing offerings.

- Cobranding strategy occurs when companies partner to market a product or service using both brand names.

- Family branding strategy entails applying the same brand across a range of products.

According to this context, Soffia is employing a multibranding strategy in this case.

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