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KatRina
2 months ago
7

IKEA is very Sweden-centric; that is, they like doing it the Swedish way, from the names of the furniture to the management of t

he company. Sweden is a neutral country, so maybe this is the way to go for a global company, but is smart to be too centric to a specific country when you are a global corporation
Business
1 answer:
marusya05 [3.7K]2 months ago
7 0

Answer:

This can be an effective approach if a nation possesses considerable soft power—strength not based on military or economic forces, but rather on cultural and social influence.

Explanation:

Take Sweden as an example: it holds significant global prestige due to its advanced development, high living standards, and a widely admired economic framework known as the Nordic Model, along with cultural exports like Volvo and ABBA that have international appeal.

IKEA, in this context, serves as another example of Swedish cultural influence, as visitors to IKEA expect to find something

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