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Irina-Kira
2 months ago
12

Biz Solutions has 12 call centers worldwide handling customer service issues for a variety of companies. The firm is considering

the purchase of a software firm that serves the oil and gas industry. According to Igor Ansoff’s Product-Market Matrix, this is an example of the ________ strategy.
Business
1 answer:
arsen [3.4K]2 months ago
6 0
Biz Solutions is pursuing market diversification, which entails adopting a corporate strategy to acquire or set up a business outside its existing product range. This approach aims to broaden its offerings to new market segments that were previously untapped. By attempting to purchase software that caters to the oil and gas sector, Biz Solutions is actively seeking to expand its market reach.
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