Answer:
Should you allocate your whole advertising budget to social media, you will connect with ____60,000_______ millennials and____20,000_________ older adults.
If your entire budget is directed towards print newspaper ads, you will engage ___20,000______ millennials and___40,000_______ older adults.
Explanation:
Social Media Cost per ad = $88
Advert budget = $88,000
Number of social media ads produced based on the budget = 1,000 ($88,000/$88).
Each social media ad reaches 60 millennials and 20 older adults
So, the total outreach will amount to 60,000 (60* 1,000) millennials and 20,000 (20 * 1,000) older adults respectively.
Print newspaper advertising cost per ad = $44
Advert budget = $88,000
Number of print ads base on budget = 2,000 ($88,000/$44)
Each print ad caters to 10 millennials and 20 older adults
Thus, the total reach will account for 20,000 (10 * 2,000) millennials and 40,000 (20 * 2,000) older adults accordingly.
